UX Challenge
Overview
Main principle: What are new wide gallery?
Queremos mostrarle al usuario mas fotos del restuarante en el perfil. Para que puedan tener un overview del lugar y entienda si matchea con sus expectativas, y es su luvgar ideal.
Para esto, planteamos una nueva galeria, con fotos grandes y llamativas. Dónde vamos a traves de un sort, poner una foto de la comida, una foto exterior y una foto interior, para mostrarles la mejor overview del lugar, y con este sort evitar que haya fotos iguales del lugar o parecidas.
Why?
For some Restaurants, the photos displayed on the Header were too similar, not conveying meaningful information.
What?
Provide overview of the Restaurant with few significant photos.
How?
Display photos under 4 categories: Indoor, Food, Outdoor and Others.
🚀Technical complexity + Mitigate possible impact on the user journey, a progressive rollout was made.
🛑Performance issues were detected and are currently being addressed by the team 👨🏻💻.
🗓AB test scheduled for end of October on France, Italy and .com
Photo header A/B test with the current version
Why?
Photos are one of the most valuable content 🔥
Space on screen: TheFork 21% VS Competitors 64%.
What?
Make Photos stand out on Restaurant Page
How?
New interactive Header
Full screen gallery
Allows navigation among Photos ⬅️➡️
Wireframes & Proposal
Current Gallery
New Gallery
Comparison
Current vs New gallery
A/B TestResult
CVR Uplift: 1,73% 🚀
CVR Uplift in previous iteration: 0,4% ✨
Where?
🇫🇷France
🇮🇹Italy
🌎.com
What’s new?
Fullscreen interactive gallery
Booking widget location adjusted
