Users who engage with filters exhibit higher intent compared to average users and represent a large portion of bookings & revenue.
High engagement
Low penetration
Filters can result in a positive feeling of control and choice, even in the face of overwhelming numbers of options, and, for some users, are crucial in helping them make decisions about where to dine.
Making these filters more discoverable, personalized, and easy to use presents a potential upside for the business, is important for helping users find places they'd like to go based on their preferences, and helps provide an overall successful experience for users on the site.
#1: Visibility of system status
- Results number on the CTA doesn’t always update quickly, might need a loader/spinner#2: Match between system and the real world
- Is “Loyalty program” as a filter category widely understood by users?#3: User control and freedom
- No “clear all filters” option is available#4: Consistency and standards
- Offers filter is labeled as “Special offers” in the top bar; but also “The Fork advantages” and “Only with offers” within the filter modal.#5: Error prevention
- Users are allowed to click on “see results” even when the expected result is zero matches.#6: Recognition rather than recall
- It’s not possible to see applied filters without navigating back and forth in the filters panel#7: Flexibility and efficiency of use
#8: Aesthetic and minimalist design
#9: Help users recognize, diagnose, and recover from errors
#10: Help and documentation
- No tooltip explanation on what Yums or Insider areFilters are not visible enough
Loss in usage: on WNG desktop, only 9% of users visiting an SRP apply a filter (dashboard) from the main filter screen against 19% on desktop legacyVia Hotjar recordings, we clearly identify that users have difficulties applying filters, especially when they go into a filter category - they change screen and need to do back & forth + validate twice Effort & time consuming: to apply popular filters, such as Restaurants accepting Yums or a Food type, users need to think about the category they belong to, click on the category and then find & select the one(s) they are looking for, so we’re not making it easy for our users Deactivation of filters is time consuming: there is no easy way to access applied filters, users have to remember the category that corresponds to the applied filters to deactivate them.
Unifying the DHP and filters as well as showing quick filters will improve the search experience.
Filters bar with DHP (Day/Hour/Pax) and quick filters (cuisine, neighborhoods, rating, etc.)
- From 25/6 to 11/7 = 2.5 WEEKS
- 100% users
- All devices
- All SRP's
- 11 brands: FR, ES, CH, COM, SE, IT, NL, PT, BR, AU, UK
Main goal of Search Result Page is to help users to find the right restaurant quickly and easily. That’s why we offer to our users a way to reduce the list of results matching with their criteria.
A list of quick filters displayed at the top of the SRP. Goal is to push the most used and performant filters to minimize the number of clicks to reduce the list of results.
- A filter CTA leading to a filter screen in which users can access to the exhaustive list of filters offered by TheFork. Users can also apply several filters on this screen.